How We Transformed KICC Into an Immersive Brand Universe for Safaricom

Safaricom needed their 10th annual summit to move beyond convention — they wanted an experience that would reflect their innovation-first brand identity and create genuine emotional connections with 3,000+ delegates across three days.

We designed a fully immersive event ecosystem: custom LED tunnel entrances mapping Safaricom's network infrastructure, interactive data-visualization installations, cinematic main stage design, and a live broadcast infrastructure reaching 50,000+ online viewers simultaneously.

Over 6 months of pre-production, 48 hours of build time, and 72 crew members working across technical, creative, and logistics functions. We deployed 400sqm of LED panels, 120 moving lights, a 128-channel audio system, and custom content creation for every transition moment.

The event achieved a 98% delegate satisfaction score — the highest in Safaricom's summit history. Live stream viewership exceeded targets by 340%. The event won three industry awards and was featured in Campaign Africa magazine.